Debt consolidation service - (Part 9) Debt Agreements.
Although the company has experienced excellent growth for several years in their sector, they needed a new strategic push to boost both their profile and also their RIO.
A brand mascot was designed to create cut through to deliver a range of key messages while demonstrating the ‘feeling’ you can achieve by taking control of your unsecured debt.
As part of a national campaign supported by online including a refreshed website, Google Adwords and Facebook Ads, both brand profile and enquiry levels increased.