A range of feminine hygiene products.
Increase brand awareness while championing Woolworths as the exclusive retailer.
As Wonder pads are lower priced option compared to its competitors, the strategy was to demonstrate this ‘value’ by showing what the savings could be used for. The addition of a free sample pack created the opportunity to try before you buy, negating the risk of a lesser known brand.
Brand awareness was measurably increased via the trial pack give away and the retailer relationship maintained.