Modular Shopfitting Solutions.
Although the brand was held in high regard throughout Europe, we needed to create awareness that this bespoke Danish system was now available in Australia.
Create cut through in a cluttered market of Shop fitting options by focusing on the USP of the product, the ability to easily change the look of the retail store without changing the fit out. A range of print ads where used to highlight the full range of benefits in industry specific publications.
There was immediate interest based on the cut-through nature of the advertising messages supported by the products global reputation.