Sugar products of varying styles.
To protect and increase market share in a commodity based market.
The company has always been know for their yellow packs. The issue was that the entire range was predominantly yellow with little to differentiate between each product. To allow for more differentiation a colour vignette as added to each product as well as some revisited graphics and typography.
The yellow for which the products are known for is still visually strong though the consumer can now ‘see’ the range of choices much easier.